The multinational company that is operating in a different location at the same time need to make various adjustments according to the rules and regulation of that place. In a similar way looking at the situation of the market they will be choosing the strategy that they will be beneficial for their company in the market. The multinational company like Nokia has been one of the greatest examples of the user of both the low-cost strategy and differentiation strategy in different places. Like the company in China looking at the various cultures of people going for the low prices, smartphones had launched Windows phone 800C which could exactly meet the expectation of the people of a smartphone in the low price range (Lunden, 2013).